Bet

First attempt. Written before a full pass through the method.

Forecast, goal, and bet

Write one desired future in three sentences. Keep the bet. Cross out or archive the other two after you can tell them apart.

• Forecast:
• Goal:
• Bet:

Known basis:

Unknown:

Kind of future and the price of the bet

Kind of future (or "research project / value check"):

Result and date:

Why this matters:

What I personally put in:

What I can lose:

L-shaped frame

Business, from far to near

• 3–5 years:
• 1 year:
• Quarter:
• Month:
• Week:

This week, other categories

Fill two or three. Customer: whom you write to, and what reply you expect. Product: what you show. Founder: how many hours you put in.

• Customer:
• Product:
• Founder:

One link to the month

How this week's result moves the Business result of the month:

Status of that link: fact / bet / unknown

Why we changed the draft

One line. Leave empty until you change something.